In this day and time, most consumer queries are done online so having a web presence for your business is absolutely a necessity. People very frequently use Google to find information for local businesses, whether it’s a phone number, website address, directions, consumer reviews or hours of operation. If you are a business owner, you most certainly want to ensure that your business can easily be found.Of course, traditional factors like signage and advertising very much still apply, but with most people relying on digital information to guide their buying decisions, it is incredibly important that you have an optimized web presence. And the easier your information is to find, the more likely you are to convert an interested browser into a loyal customer.
Google is arguably the best and most used search engine. Having a GMB listing certainly does not trump having a website but having both will send your SEO soaring. Ultimately, you can gain complete control over this process by claiming, updating and managing your Google My Business listing.
What is Google My Business?
Google defines Google My Business as a free and easy-to-navigate tool that lets a business manage how it is perceived across Google, including in search results and Google Maps.
Why Should You Verify Your Listing?
Over 39% of local business listings have potential errors. Some 80% of online searchers will likely not visit a business location if it is listed incorrectly. Google goes on to say that businesses who add photos to their listings receive 42% more requests for driving directions on Google Maps than those who don’t have photos.
You gain control over what Google searchers see when your listing appears in SERP results. You can add your business hours, phone number, website URL, street address, and more. Customers can then call or get driving directions at the tap of a button. It also becomes much easier for you to read and respond to reviews as well as share important photos.
Most importantly, you’ll gain access to insights that inform you how many people are searching for your business, how many call directly from the listing, how many click directly on your website or to the driving directions, etc.
It’s also very important to understand that on mobile devices, GMB listings will appear first. Mobile searches now account for more than 50% of Google searches and that number is only growing! Organic listings on mobile appear below GMB results, which means a Google My Business listing can be even more important than SEO in 2018.
If you haven’t added, claimed, or verified the accuracy of your listing, you could be missing opportunities. Business owners are often too busy to worry with things like claiming a Google My Business Listing. If you just don’t have the time, or need help, give us a call. We’d love to help! Call Hallen Media today at 336.245.1263.