1. Back-End Cleanup
First things first! Make sure to do a diagnosis of your site. Repair all website errors. Check your titles, keywords, meta tag, meta descriptions, images, etc.
2. Citations & Listings
A citation is a place online where someone can find a business’s information. These include sites like Yelp, Houzz, Trip Advisor, CitySearch, Facebook, etc. If you’re operating a business with a physical location, you must also have a Google My Business listing as being listed in the map section is crucial.
Make sure you’re getting reviews… and a lot of them! Use an auto-generated review solicitation software or e-mail platform to keep a constant drip program going.
4. Mobile & Security
Mobile responsive an absolute must in 2019. And for security (HTTPS vs. HTTP) use an SSL certificate and invest in premium web hosting.
5. Content is King
Make sure Google can clearly identify what your site is about. You MUST have keyword-rich, authoritative content on all of your pages. Most importantly, 2 to 4 new blog articles need to post each month that match the content your customers are searching for.
Getting reputable, relevant, and well-respected websites (by Google’s standards) to link back to your site will dramatically improve your Google ranking.
7. Social Media
Creating a social footprint in 2019 is extremely important. Always include multimedia graphics such as video and custom photography. Facebook and Instagram are currently the top two apps.
Understand that results won’t come overnight and the Google Algorithm is ever-changing. Your site will need some TLC on a regular basis. Also, connecting Analytics will allow you to track your site visitors and their habits.