How Geo Fencing Advertising Works
- A virtual geofence is traced around a location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.
- When people enter the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted.
- As the user visits a multitude of apps downloaded on their phone (Angry Bird, Weather Channel, Emoji Keyword, Words With Friends, etc.) or browses the internet on the mobile browsers, they begin to see ads from said advertiser.
- User can see those Ads for 1 day and up to 30 days after he/she has entered the geo fence.
Many Ways To Use Geofencing Marketing
Competitors
Target other retailers or your competitor’s locations and serve ads to their customers.
Households
Use Addressable Geofencing To Target Individuals Households: 1,000 to 1,000,000 Addresses.
Tradeshows & Events
Use Geofencing To Target Convention Centers, Stadiums, Sporting Events & Trade Shows.
Specific Targets
Use Geofencing To Target Buildings, Nearby Traffic & Even Yourself For Customer Loyalty Marketing.
