There are lots of different criteria you can use to define your demographics and target your audience. One of these is their location through techniques like geotargeting. This especially makes sense for local businesses selling to people in the same city or state, for example. There are lots of ways geotargeting can benefit your small business…

Deliver customized content

Marketing and advertising content can be an annoyance sometimes. But if it’s tailored specifically to you in some way, then you’re much more likely to pay attention to it. Geotargeting allows you to customize your content based on your audience’s location, so they receive content phone ads that are relevant to them.

Refine ad spend

If you advertise to anyone and everyone, then you’re going to end up wasting a lot of money. As much as possible, you want to spend your time and money on people who might actually be interested in your brand and in buying what you sell. By refining who you deliver your ads to based on their location, you can reserve your budget for those who will provide you with a return on your investment.

Attract more foot traffic

For businesses with a physical store, geotargeting is a great way to get more people through the door. If you’re running a sale or promotion, sending geo-ads to people who are passing by will make them more likely to check it out and visit your store. More foot traffic means more potential to make sales.

Convert more customers

Geotargeting isn’t just a good way to get customer leads, but it’s also effective at making more sales. Delivering targeted, personalized content will help to improve brand affinity among your audience, making them more likely to buy. Targeting customers when they’re nearby will also attract them at a time when it’s convenient to visit your store and make a purchase.

Improve website performance

Geotargeting isn’t just about push marketing. You can also use it to tailor your website content to each visitor. When someone visits your website, you can use geotargeting to alter the content they see based on the country, state, or city they’re in, or which of your stores is closest to them. Having location-specific landing pages will help your website to perform better and convert more customers.

Want to find out more about geotargeting and how to start a campaign for your business? Get in touch with Hallen Media for our expertise on all things marketing.