In the past few years, companies have made more room in their budgets for digital advertising. With more customers getting their info on the web, brands have discovered the benefits in making sure the correct content is available through searches. However, too many businesses believe SEO is a one-and-done process – they make a few changes and expect to be #1 on searches. Unfortunately, it doesn’t work that way, so it is important to know the long term capabilities of SEO and how to optimize a web presence for future leads.

Here are our top 5 reasons why SEO is not an overnight success:

1) The search algorithms of SEO are constantly changing

Google is constantly changing their algorithms. Their intent is to provide users with high-quality and spam free websites, many sites are  penalized  by these changes making way for the loss of SEO ranking along with loss of online search visibility. A company must think long-term when planning an SEO campaign. The changes will not be on a recurring basis, but it can impact rankings of a website.

2) The online world is always evolving

52% of all website traffic is generated through mobile phones. Internet users are using social media constantly and the online world is changing continuously. The SEO rules that worked once, may not deliver effective results currently. Because of this, the need for digital marketers to maintain a long-term SEO program is a necessity if they want to compete with the trends of competitors.

3 ) Internet on mobile devices is inventing new phases

With all the advancements in mobile technologies, digital marketers should keep a watch on new trends and include mobile SEO as part of their marketing campaign. The process begins with optimizing websites to be mobile responsive. With a responsive website, it is going to respond to whatever the consumers are using.

4) You are not the only using SEO

One of the top concerns for why you should think long-term for SEO is competitors are having the same thought process. Their digital marketing strategies will be along the same lines as your SEO campaign. The main goal is to make sure that your website ranks at the top or finds its way to the first page of search results. Millions of websites do whatever possible to be on top of search results and because of this you need to keep a long-term SEO program in place so established and compounded results can emerge.

5) An SEO campaign relies on fresh content

Keyword-enriched content is vital for any digital campaign. For this reason, quality and updated content has an impact on the overall success of your SEO campaign. Businesses get impatient with creation of content and they want to see instant results, but that is not how it works.  SEO cannot be compared to a one-and-done marketing campaign that you create and leave it. It is a long-term process which needs to be maintained for long-term results.