EDDM, short for Every Door Direct Mail, is a program started by the U.S. Postal Service (USPS) that helps small businesses mass market to every door of a neighborhood without using a mailing list or requiring a permit. Companies like pizza delivery, take-out restaurants, auto repair, carpet cleaners, home security, landscapers, gutter guards, chiropractors, dentists, veterinarians, salons, spas, and many more can benefit from Every Door Direct Mail advertising. How does EDDM work you ask? What are some of the benefits? Here are 8 reasons why you should be utilizing this effective marketing strategy for your business.
Because inkjet machine processing is not required when processing EDDM, there is no permit involved, which saves several hundred dollars in upfront costs. Once you print your product (postcard, menu, brochure, etc.), it’s a breeze for a company like Hallen Media to handle the processing of your banded bundles and accompanying facing slips. Once delivered, the post office handles the rest.
There is no mailing list required for EDDM, which keeps a small business from having to purchase a specific set of data. You simply choose the neighborhoods and/or mailing radius that you would like to solicit. Every Door Direct Mail provides your business with a very efficient promotional tool, while reducing the mail preparation costs associated with lists and machine processing.
For EDDM, there is no waiting on the folks at the bulk mail center to get around to your pallet of mail. No 7-14 day potential to be lost or delayed in the 3rd class mail stream. Because EDDM cards are delivered directly to the destination DDU, you can control exactly what day your marketing piece arrives in homes!
Because the USPS disallowed anything under a 6x9 card for the EDDM program, you get the benefits of a very effective super-sized card. Combined with great creative services offered by Hallen Media’s experienced design team, the oversized cards create a fantastic return on investment (ROI).
Direct mail marketing such as EDDM allows a small business to incorporate discount offers and/or call-to-action tactics. This helps to win over new customers and also brings back clients who may not have purchased in some time. Many retail stores often use this method because the coupon redemption encourages a store visit, but doubles as an incentive for add-on sales.
EDDM is one of the most cost-effective methods of advertising for small businesses. The Every Door Direct Mail retail price for flats weighing no more than 3.3 oz is one of the most affordable saturation postage rates in the USPS system.
Don’t want to spend your entire budget in one drop? No problem. Print 5k or 10k cards in advance and drop monthly to space out your ad expense and bring in customers through the front door in a steady stream instead of all at once! It’s a great plan for restaurants and similar businesses who need to control flow of clients.
One of the best benefits of EDDM is that if done right it can be highly trackable. Most companies experience great ROI when they set up their mailing program correctly. Coupon/Discount offers are the most common way of keeping up with response, however you can take it to the next level with tracking phone numbers and/or custom website URL’s.
If you’re looking for guidance as you embark on an Every Day Direct Mail journey, there are companies like Hallen Media that can hold your hand through the entire process. We have over 17 years of experience in direct mail marketing and can find effective solutions to grow your business. Our experts have informed many clients of the benefits of direct mail.